Find Your Focus Podcast: Episode 23
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Find Your Focus Podcast: Episode 23

Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps…

Find Your Focus Podcast: Episode 21
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Find Your Focus Podcast: Episode 21

Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his…

What Qualifies as a Headshot?
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What Qualifies as a Headshot?

A client calls saying she needs some new headshots.  You agree and book a session for her.  The only problem?  You’re not entirely sure what defines a headshot!  Is it just a head and shoulders shot?  Head with some torso?  Argh!   What Qualifies as a Headshot An image qualifies as a “headshot” if its primary…

What is the Difference Between a Portrait and a Headshot?
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What is the Difference Between a Portrait and a Headshot?

Are all headshots portraits?  Why are portraits not headshots?  It’s sort of like one of those high school English quizzes!  If you’re not sure what makes a headshot and what makes a portrait, you aren’t alone!  We break it down for you in this article. What is the Difference Between a Portrait and a Headshot?…

Are Ring Lights Good for Headshots?
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Are Ring Lights Good for Headshots?

After posing, one of the most critical elements of a good headshot is the lighting.  But what kind of artificial lighting works well for headshots?  In this post, we’ll discuss using ring lights for headshots. Are Ring Lights Good for Headshots? Ring lights can be a great lighting source for headshots.  When used correctly, in…

Can Headshots Be Horizontal?
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Can Headshots Be Horizontal?

There are lots of considerations when it comes to taking headshots.  There’s posing, lighting, skin tones, etc. One of the things you shouldn’t stress is how to hold the camera! Can Headshots Be Horizontal? Headshots can be shot in a horizontal orientation!  Traditionally, headshots were shot vertically, also known as portrait orientation.  But now either…

How Much Should I Charge for a Headshot?
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How Much Should I Charge for a Headshot?

Pricing headshots feels tricky for new photographers.  Most clients claim they only need one image and may balk at a full session fee.  But your expenses and talent doesn’t change, even if they only need one image.  And it takes an investment of time to create one really great headshot.  So headshots can feel harder…

Best Lens for Headshots [Complete Guide for 2020]
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Best Lens for Headshots [Complete Guide for 2020]

Headshots are a staple of business owners, actors, actresses, models, and real estate agents.  If you’ve been asked to take headshots for a client but have never had a headshot session, you may have questions about the equipment you’ll need.  We’ve got some pointers on choosing a lens for headshots.   What is the best lens…

What Equipment Do I Need to Take Headshots? Understanding the Basics!
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What Equipment Do I Need to Take Headshots? Understanding the Basics!

Offering headshot photography sessions can be a great way to diversify to your photography business.  It’s a service needed year-round and in every community.  But before you begin offering headshots sessions, or even practicing them, you’ll need to make sure you have the right equipment.  Fortunately, headshots require very little in terms of photography gear….

How to Take an Awesome Profile Picture For Social Media
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How to Take an Awesome Profile Picture For Social Media

Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile…

Why a Headshot Background is Really Important!
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Why a Headshot Background is Really Important!

Many headshot backgrounds are either black or white, but there is a range of textures, natural elements, and other features that you can use to make a professional headshot stand out. Our tips for choosing the right background for your headshot will help you select a better setting, and impress your clients with a headshot…

How to Price Headshots: A Beginner’s Guide
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How to Price Headshots: A Beginner’s Guide

Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself…

Instagram Photography Apps: Gimmicks or Useful Tools?
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Instagram Photography Apps: Gimmicks or Useful Tools?

Do you fall into the group of people who love Instagram for your photography marketing, or run away and pretend it doesn’t exist? For those that avoid Instagram like the plague, this article is for you because we’ve got some Instagram photography apps that will make Instagram seem a little less daunting. Instagram fans, you’re…

Mastering Social Media Photography Strategies
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Mastering Social Media Photography Strategies

Are you confused about social media photography and how it all works? You’re not alone, this area of business in nuanced and can take a little time to understand it all. Has social media strategies got you banging your head on the table? You’ve come to the right place to get it sorted out. We’ve…

Instagram Photography: Put the social media app to work for your business
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Instagram Photography: Put the social media app to work for your business

With a little know-how and dedication, you can harness the power of Instagram photography to grow your business Instagram is the app that made everyone a photographer.  But now, it’s making dedicated, professional photographers more successful in finding clients and building relationships.  So let’s talk about instagram photography, hashtags and how and why you might…

Social Media Image Sizes
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Social Media Image Sizes

What are the right social media sizes for 2023?  Here’s an updated guide! Have you ever posted an image to social media, only to find it looks awful in your feed?  Or maybe you’ve tried to access an image in someone else’s feed and it was cropped weird or just showed up really small.  Chances…