Category Archives: Business

Getting Your Life Back – Simple Systems to Save You Time in Your Business with Dahlia Orth, System Strategy Academy. Episode 24: Show Notes. Stress is one of those things that can take the joy out of your photography career, but implementing good systems can help reduce it. Nobody understands systems as well as Dahlia …

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Hacking The Algorithm with Facebook Groups. Episode 23: Show Notes. One of the things our guest today learned very early on was the power of social media and how it’s not just about uploading nice content and hoping people see it and engage with it. In fact, there is an actual strategy and specific steps …

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As a professional photographer, you aren’t just an artist. You’re also a business person. Sure, you want to create beautiful images, but you also want to get paid. Commercial photography is one of the more lucrative fields. In particular, brand photography is in high demand and can form a lucrative cornerstone for your photography business. …

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Marketing That Works – Using Facebook Ads for Profit with Chip Dizárd. Episode 21: Show Notes. Figuring out Facebook ads can be overwhelming, but joining us to shed some light on the topic is photographer, videographer, and Facebook ads guru Chip Dizárd. Chip has a longstanding career in photography and first decided to fine-tune his …

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How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why Is Blogging Important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to …

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You picked up a camera and within a few clicks, you fell in love.  People, flowers, wildlife, weddings… no matter the genre, you are LOVING photographing it.  But now you wonder…Can photography make me money?  The answer is yes, you can make money from photography.  The question then is how can you make money?  In …

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Adobe Portfolio is a site builder that comes with the CC bundle. Squarespace makes a similar promise, but this site-building platform includes additional features that make it worth considering. Here is what you need to know about Adobe Portfolio vs Squarespace. Which Platform is Easier to Use? Getting started is quick and easy with Adobe …

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Knowing how to copyright a photo can save you a bit of time and money, but you must understand the process and the full implications. Not all images need copyright protection in the United States, but you’ll want to make sure you have legal recourse should someone use your images without permission. Copyright and Applications …

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Your profile pictures are one of the first things users will notice when they visit one of your profiles. If they don’t know you in real life, your profile pictures will shape the image they have of you. If you visit social networks to connect with people you know in real life, your cool profile …

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Do feel like advertising your business online is a good idea but don’t’ know where to start?  We’ve got Google Ads for Photographers Explained! I’m a photographer.  I also have degrees and experience in public relations and economics, specifically in the natural resources industry.  So I know a lot of stuff about some really weird …

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Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial, …

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Are Facebook ads and Twice Daily IG captions really necessary to grow your business? We’re going old school how to promote your photography without social media! It feels like everybody is on social media these days. And I mean everyone. Even my 79-year-old mom is on social media and occasionally drops a “Like” on my …

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Let’s talk IPS vs. digital sales methods for photography…advantages, disadvantages and which makes the most sense for YOUR business! IPS vs. digital photography is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side …

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Don’t freak out over the photography slow season.  We have some ideas! The photography slow season is upon us.  After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But …

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Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add …

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To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those …

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