Category Archives: Business

Could sending a style guide be the answer to improving your portrait photography? Do you wish your family photos looked more polished and editorial? I think the answer to this is yes! This is exactly how a guide can help! We so often get caught up in the bigger picture that we sometimes forget to …

Let’s face it, the world right now is a scary place… And it seems as though you can’t escape it. For many of us it seems as though this will never end, but it will. I promise, it will and when it does we’ll be able to look back and think about how wild & …

Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it.  Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all.  There are hundreds of entrepreneurs and …

10 ways to keep your sanity this fall and survive the photography busy season Fall.  It means beautiful leaves, long-sleeve shirts, football, maybe a pot of chili simmering on the stove.  Unless you’re a photographer.  Then it means chaos.  Lots of sessions.  Lots of editing.  Little sleep.  Coffee.  More editing.  Even more coffee.  The photography …

Stop being a slave to your inbox! 7 Photographer E-mail Templates You Need in Your Workflow! We’ve all heard the expression work smarter, not harder.  But how can you, as a photographer, do that, exactly?  One practice to start implementing as soon as you hang your shingle as a professional photographer is using photographer e-mail …

We’ve all seen it before, a close friend or family member asks you for free photos favor:  “When you come over for Chelsea’s birthday party, can you please take a few shots of her? I’m going to be cooking on the BBQ and won’t have time to take any photos”.  Free photos requests are the …

We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing.  The post usually goes something like this… “A store has contacted  me to take pictures of their new product line.  …

It’s not all the time that I show the back of my camera to the client BUT…sometimes with the loud, boisterous, child scolders, you have to let the image do the talking! The backseat photographer-mom enters the scene. Keeping control on a photo session is tough, y’all! When Mom Takes Control…and Won’t Relax! You’ve probably …

What’s worse than a potential client turning you down for another photographer? A potential client telling you that you’re too expensive? A potential client saying they’ll book “possibly in the future”? A ghost. A ghost by definition is a person (in this case a potential or existing client) who inquires and initiates a conversation with …

Need answers to the BIG questions when it comes to organizing mini-sessions?  Start here! Mini-sessions can be a great addition to just about any portrait photography business.  “Minis” can add an income stream, bring in new clients and provide a place for some serious creativity.  But organizing mini sessions requires planning and forethought.  Not sure …