Category Archives: Business

We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing.  The post usually goes something like this… “A store has contacted  me to take pictures of their new product line.  …

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It’s not all the time that I show the back of my camera to the client BUT…sometimes with the loud, boisterous, child scolders, you have to let the image do the talking! The backseat photographer-mom enters the scene. Keeping control on a photo session is tough, y’all! When Mom Takes Control…and Won’t Relax! You’ve probably …

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What’s worse than a potential client turning you down for another photographer? A potential client telling you that you’re too expensive? A potential client saying they’ll book “possibly in the future”? A ghost. A ghost by definition is a person (in this case a potential or existing client) who inquires and initiates a conversation with …

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Need answers to the BIG questions when it comes to organizing mini-sessions?  Start here! Mini-sessions can be a great addition to just about any portrait photography business.  “Minis” can add an income stream, bring in new clients and provide a place for some serious creativity.  But organizing mini sessions requires planning and forethought.  Not sure …

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If you’re a business owner you will eventually encounter this uncomfortable situation, saying the two scariest letters you’ll ever have to with a client… N. O. Saying “no” to a client can put you in a really awkward, sticky situation. It’s almost never fun but there’s definitely some great ways to help things go over …

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Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard.  Disappointing clients is worse.  But telling a client you’ve lost ALL their images is a freaking nightmare.  It’s a worst-case scenario that scares photographers to death and keeps us up nights.  Would your business survive a photo …

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Should you be watermarking photos?  We’ll discuss why and why not so you can make the best decision for YOUR business. Post this question in a photography forum and it’s a bit like setting off a bomb.  Things get hot and then they explode.  Watermarking photos has become one of the polarizing issues in the …

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Don’t be fooled by these common photography scams! Start working as a professional photographer and soon you’ll be hit with some photography scams.  There are lots of different scams occurring featuring photographers.  Some are very simple, others quite complex.  Weddings, family reunions, fashion photo shoots, international photojournalism…scammers will use any excuse to steal from you.  …

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Want to see and share the world with your camera?  We 5 questions about travel photography to get you started. It sounds amazing, doesn’t it?  Visit beautiful locations all over the world! Shoot pictures for profit!  Yellowstone.  Paris.  Kenya.  The Galapagos.  Moscow.  Quito.  The Carribean.  How does it all work, this travel photography gig?  If …

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Every photographer’s worst nightmare is to find out someone has stolen your work and called it their own, and worse if they’re making money off of it. So what can you do photography copyright infringement happens to you? You can’t believe your eyes, you see your photo – one you took with your own camera …

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Choosing the best professional photo lab for your business means quality prints and happy clients! You have some clients and your sessions went amazing.  Now it’s time to deliver.  Literally.  You clients ordered prints!  But where should you get your work printed?  How do you choose?  Today we will talk about choosing the best professional …

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Make money for your clients and yourself with high-quality commercial photography. What do you think of when you hear the term commercial photography?  Do you picture a commercial photographer with clients like Nike, Disney or Armani?  What about H&R Real Estate, Carson’s Discount Tire or Olson Orthodontics?  Just about every business, from national brands to …

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Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store.  Part of their online shopping and research experience is photos.  And it’s not just online merchants.  All kinds of businesses, including restaurants, clothing retailers and …

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Raise your hand if you caught every single episode of America’s Next Top Model. Except, instead of daydreaming of becoming a model, you were itching to be behind the camera at those glamorous fashion photography shoots. Who can blame you? Those fashion photography shoots were clearly no easy feat, but the end result were stunning …

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Choosing a photography website for your business but not sure where to start?  Not happy with your current provider and thinking about a switch?  We’re here to help! We’re photographers.  We understand ISO, focal points and f-stops.  But when it comes to choosing a photography website for our business, we feel a bit in the dark.  …

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From parties and concerts to conferences and rodeos, event photography can be a fun and financially lucrative market! If you enjoy new experiences and find you do your best work when left on your own, event photography may be an ideal niche for you.  But just what is event photography?  How does it work?  What …

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