Category Archives: Marketing

Do feel like advertising your business online is a good idea but don’t’ know where to start?  We’ve got Google Ads for Photographers Explained! I’m a photographer.  I also have degrees and experience in public relations and economics, specifically in the natural resources industry.  So I know a lot of stuff about some really weird …

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Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial, …

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Are Facebook ads and Twice Daily IG captions really necessary to grow your business? We’re going old school how to promote your photography without social media! It feels like everybody is on social media these days. And I mean everyone. Even my 79-year-old mom is on social media and occasionally drops a “Like” on my …

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Let’s talk IPS vs. digital sales methods for photography…advantages, disadvantages and which makes the most sense for YOUR business! IPS vs. digital photography is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side …

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We have vision.  But sometimes not the words.  How to master the world of blogging for photographers. Does this sound like you?  You pull up some images, open a text editor and wait for inspiration to strike.  And wait.  And wait.  Argh!!  It’s as if all your thoughts are wayward sheep and there’s no border …

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 Get the inside scoop from a former magazine head on getting photos published in publications and on blogs Ask 10 emerging photographers about one of their biggest photography dreams.  At least a few of them will say getting photos published in a magazine is one of their goals.  For landscape or wildlife photographers, it might …

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We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients.  But instead of hearing the phone ringing off the hook, you hear…crickets.  Or you were swamped earlier and now the calendar is woefully empty.  You’re frustrated, confused and maybe a little scared.  Why aren’t …

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Do you fall into the group of people who love Instagram for your photography marketing, or run away and pretend it doesn’t exist? For those that avoid Instagram like the plague, this article is for you because we’ve got some Instagram photography apps that will make Instagram seem a little less daunting. Instagram fans, you’re …

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Are you confused about social media photography and how it all works? You’re not alone, this area of business in nuanced and can take a little time to understand it all. Has social media strategies got you banging your head on the table? You’ve come to the right place to get it sorted out. We’ve …

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With a little know-how and dedication, you can harness the power of Instagram photography to grow your business Instagram is the app that made everyone a photographer.  But now, it’s making dedicated, professional photographers more successful in finding clients and building relationships.  So let’s talk about instagram photography, hashtags and how and why you might …

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Are you struggling to get the word out about your photography business? Sometimes the excitement of starting a business doesn’t translate into clients. We’re here to help jump start your photography marketing! Congratulations on taking the big step to start your own business! It takes so much courage to go into business for yourself, and …

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What are the right social media sizes for 2019?  Here’s an updated guide! Have you ever posted an image to social media, only to find it looks awful in your feed?  Or maybe you’ve tried to access an image in someone else’s feed and it was cropped weird or just showed up really small.  Chances …

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Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store.  Part of their online shopping and research experience is photos.  And it’s not just online merchants.  All kinds of businesses, including restaurants, clothing retailers and …

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How the HECK do you write a photography blog when you’re not a writer?! We’re here to help! Skillful blogging is not as cringeworthy as you think! Why is blogging important? Photography is a highly personal service. Your clients are inviting you to capture important moments and milestones in their lives, so you need to …

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So you know you’re supposed to use hashtags, but you’re not sure how! Here’s our guide to photography hashtags! Ok, so you finally joined Instagram, and you have heard about this thing called a hashtag. You think it’s for all the cool young kids and you’re a little hesitant about jumping on this new trending …

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Amazon photography should be a thing right? After all, they sell just about anything else you could think of. You’ve taken so many gorgeous photos and now you want to try to make some money from them. So how do you go about selling your photos on Amazon? The short of it is Amazon is …

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