Category Archives: Business & Marketing

Confused as to why it’s beneficial to have a photography business plan? Here is our step-by-step outline to achieve your goals! So I bet you’re wonder why exactly you need a photography business plan? I know, it seems like a boat load of work and technically it’s not reeealllly necessary, but I can assure …

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Ever wonder what essential pieces of information you need on your photography website? Here’s a checklist of our 6 must-haves! There are some key pieces of information that every photographer should have on their professional photography website. Sometimes when were are first starting to put everything together, we forget to include some …

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Ever have trouble wrapping your head around photography branding? Here’s a quick explanation of why you should make it a priority! What exactly is photography branding?  You stumble across a website or Instagram that just looks…so…put together.  The photos are all different, yet they all send the same message, have a consistent …

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Ever wonder what types of freelance photography exist and how you can actually make money doing them?! Let’s break down your options! The term freelance photography can be a bit intimidating! It means you’re on your own and have to keep your business afloat by being creative and aware of trends in …

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5 Lessons I Learned From My Own Family Photos That Will Help You Provide a Better Client Experience Recently, my sister and I scheduled an extended family photo session and it was my turn to have the client experience. Spending 90 minutes in front of the camera taught me a lot about …

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Have you ever struggled with putting together advertisements and client resources because you didn’t know how to make a collage in Photoshop? Let’s change that! Photoshop can be intimidating if you are not familiar with it, but it is also a powerful tool that will allow you to customize marketing materials. Even …

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Curious how to strengthen your photography portfolio? Here are 6 quick tips for creating a strong and cohesive portfolio! When it comes to displaying our photography portfolio, your goal should be to show off the very best of the best! There are some great ways to intentionally choose photos to show off …

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SmugMug is a photo-sharing service popular among professional photographers. The software allows you to upload proofs and final edits into a gallery that you can then send to your clients so they can pick their edits or order prints. As with any service, SmugMug has its pros and cons, which we will …

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I Bet You’d Never Guess Your Photography Profile Picture Matters! Have you put much thought into your Facebook, Instagram or your “About Page” profile picture on your website?  Maybe you have, but you’re not sure if you chose the right one.  We’re here to help! We’re in the business of creating beautiful …

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Having trouble naming your photography business? Let us help! So maybe you’re just starting out, or have been in business for 10 years and want to make a change. Either way, naming your photography business is clearly one of the most important parts of establishing yourself in your local photography market, and …

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For those of you who have never heard of Pixieset, get excited. For those who already use it, I strongly recommend reading this to find out all that Pixieset can offer you. In a nutshell the website allows photographers to share large files with clients for a monthly fee. But unlike other …

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What’s the Key to Getting Photography Clients? Read on for our comprehensive guide! So you look on Facebook and Instagram and see all of these amazing photographs that just seem…annoyingly PERFECT.  The moms have the dreamy flowy dress and coordinating jewelry and magazine hair, the dads are impeccably dressed, and the kids …

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Obtaining a model release from your clients is an important step for any photographer. This type of release can protect photographers and ensure you have the proper documentation in place for the use of the images you take. This tutorial will help you to understand what a model release is, why you …

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If you’re a photography business owner and serious about results in 2018, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2018, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based …

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When We Fail: 4 Tips to Recover from Failure as a Photographer It happens to all of us. It can be painful. Maybe even embarrassing. It’s definitely not something we love to talk about… but we should. At some point, each of us will face some sort of failure as a photographer. …

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What to Say When a Client Asks for the RAW Files I see this question a lot: My client is asking for the RAW files from their session, what do I say? This can be a hot topic, and everyone comes down somewhere differently on this one. Just do a quick search …

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