Category Archives: Business & Marketing

The Photographer’s Off Season: 4 Things to Do When Business is Slow Winter can mean slower business for many of us, especially wedding and natural light, non-studio photographers. And even more so for those of us who live in regions with cold weather. The inquiries are slower to roll in and for …

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Maximizing Your Mini Sessions: 5 Tips for Successful Mini Sessions Have you been eager to try mini sessions but don’t know where to start? Or maybe you’ve been there, done that, and just didn’t have the results you were looking for? After several years of success with mini session in my own …

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5 Tips to Overcome Photographer Self Doubt I believe photographer self doubt can cripple many of us. It’s always there, in the back of our minds. Am I good enough? Should I really call myself a photographer? Will anyone even hire me? Should I even charge for my work? Will this session …

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The Happy Client: 4 Tips for Managing Client Expectations Some of the most challenging client situations we run into as photographers can be avoided. Most of them stem from unmet client expectations. As the photographer, it is our job to manage our client’s expectations to ensure they know exactly what they can …

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Blogging for Photographers: 4 Tips for Staying on Top of Client Blogs We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your …

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Difficult Client Situations: 3 Photography Clients to Avoid I will never forget the first time I had to fire a client. It was SO uncomfortable. There were warning signs from the very beginning, but being overly-optimistic and being a people-pleaser, I ignored them. I learned a hard lesson that day: If you …

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5 Tips on How to Avoid Photographer Burnout It can happen to all of us. Questioning what we do, whether or not this is the career for us, whether we are good enough, or even if we want to continue pursuing our photography career. It doesn’t help that in photography, the seasons …

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Your Blueprint for a Successful Photography Session: Using a Client Questionnaire A client questionnaire is a valuable tool to not only establish a good client relationship, but lead a great photography session. It reminds people you are not just a person with a camera, you are a business, have goals, and care …

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The #1 Key to Ensure You Stand Out in the Photography Business It seems like everyone has a camera these days. And with such a wealth of information on the internet, learning how to use it has never been easier! It’s a double-edged sword, because while we have droves of information and know-how …

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Managing Your Photography Workflow: 3 Quick Tips It’s that time of year, photographers: Busy season is upon us. At one time, this season filled me with equal parts excitement and dread. Could I manage it all? What if I dropped the ball? How would I keep everything straight? I have a lot …

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Should You Work for Free? A Lesson for Every Photographer At some point or another, if you own a nice camera and have at least minimal skill using it, the time will come (and probably more than once): Someone will ask you to work for free. Or maybe no one will ask …

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Selecting Photos for a Blog: 3 Easy Tips to Making Your Images Work For You I love putting together a blog post after a photo session! I really enjoy going through the images and selecting which pictures to include and thinking over the details of the session. But sometimes it can be …

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4 Reasons Why You Need a Website for Your Photography Business For the majority of photographers, having a website will be a crucial element to having a successful business. Having a place where you can visually display your work is key to your photography business. There are a few reasons why having …

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3 Simple Tips for Marketing Your Photography Business In today’s highly competitive market for photography, it is not an easy task to build your brand and have people notice you. Now days, you need to stand out from the rest of the crowd and bring people in. If you’ve wondered how to …

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Growing Your Photography Business on a Budget One of the things that gets under my skin more than anything is stumbling upon articles insinuating that a new photographer must spend top dollar and go into inordinate amounts of debt in able to be considered a “real” photographer. As if the amount of …

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Are you ready to take your photography business to the next level? Are you excited to show potential clients what you can do and grab their attention? Here are some simple, yet very important steps toward achieving your goals of becoming a professional photographer. How to Make a Photography Portfolio – 10 …

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