Category Archives: Business & Marketing

How In Person Sales Drastically Changed my Portrait Photography Business Note from Cole – the tutorial & photographs are written / provided from Twyla Dawn Photography. I am sure by now lots of you have seen and heard the term IPS thrown around quite a bit in groups and discussions. IPS is In …

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Has Social Media Helped or Hurt the Photography Industry? We live in a society of constant communication. We’re plugged in to everyone from our loved ones to celebrities broadcasting their day to day happenings in an unending stream of hashtags and filtered photographs. Now that Instagram has joined society and decided to …

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7 Tips to Book More Weddings – From a Brides Perspective! Planning a wedding is no joke. My proverbial hat is off to folks that plan weddings for a living, as they not only organize and multitask, but visualize someone else’s big picture and (hopefully) bring it to fruition. With a small budget …

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Screw the Square: Photographers Love New Instagram Changes!   OK – let’s just get it out there, being limited to a square aspect ratio sucks!  You know what else sucks…having to use a 3rd party app to post a photo in a portrait or landscape orientation.  Well folks…the Instagram camp finally listened …

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The 5 Best Ways for Making Connections with your Clients! Connection is everything! Without connection it’s extremely difficult to capture true personality and raw emotions. Your subjects cannot relax, and be themselves. Connection takes away the awkward silences. It allows you to focus more on the moment, and less on the pose. …

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14 Essential Lessons That Will Change Your Life Today! In life you really have no idea where you might end up.  It’s much the same in business too. Never in a million years would I have expected to have been on a plane to Nashville to collaborate with some of my biggest …

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Getting More Business Through Networking It’s the million dollar question…how do you get more photo gigs?  Do you already have a solid network?  If not, you are likely leaving lots of opportunities behind you.  Let’s fix that.

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How to Handle a Wedding Day Pinterest Shot List! Have you ever been so lucky to have received a 15 page “document” comprised of wedding day photos found on Pinterest, given to you by your bride or groom with an expectation that you will be able to recreate all of those photos for …

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Should I Become a Full Time Photographer? If you are anything like me, you started out taking photos of your family and friends and you really started to enjoy it and then you decided to make a big leap into starting an official business to further pursue your new-found passion on the …

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How is it even possible to survive as a photographer these days? We are all among a massive sea of photographers, all vying for the same customers.  Despite photography being so subjective, and in many ways an “art”, the commoditization of the “art” is continuing at an alarming pace. Whose to blame for …

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How to Start a Website or Blog in Only 5 Minutes! Trust me, I get it, starting a website or blog sounds so scary and intimidating.  I used to be scared too!  But the truth is, it is now easier than ever before and not only that – it’s far cheaper than …

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Photography Pricing Lessons from Mexican Beach Vendors! I am writing this from 28,000 feet in the air as I am flying back home from Mexico, but before I return back in San Diego on land, I wanted to share some helpful pricing tips with you. Now – you might be wondering, what …

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The #1 Thing You’re Missing How much should I charge? Am I priced right? Do you think I am too expensive? These are all questions that I read on a daily basis within various photography groups on Facebook, and I am darn sure those questions go far beyond Facebook too. Photography these …

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For most of us, when first starting our photography businesses, we aren’t too picky about exactly “who” are clients are.  Rightfully so, in the beginning we are focused primarily on building our portfolio, gaining experience and making some money to help offset the costs of our new and often growing collection of …

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How Groupon Skyrocketed My Photography Business! Considering Groupon “I looked at it as a necessary sacrifice.” I launched a Groupon in April 2010, when my business was around 1 ½ years old. It was the best thing I ever did for my business, which is an opinion you might not hear from most …

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We may all be photographers now, but most of us come from very different backgrounds before getting ourselves into this crazy business.  As I have discussed in detail in many of my other business or photography pricing tutorials, being a photographer today is no easy task. Why?  Because everyone is doing it.  …

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