Category Archives: Business & Marketing

Do you have so many questions about your upcoming tax filings that your head is spinning? Here are 12 helpful tax tips for photographers. Here we go again, it’s that time of year. I don’t think anyone loves this season (maybe the IRS?)! It’s tax season, and I put together some tax …

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Are you on the fence about being overly formal in your business?  Here are 5 reasons you should be sending every client a photography contract and some key points you may want to consider. As much as we’d all like to think that every service transaction will go smoothly, we’ve all heard …

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Unsure you’re at the point of charging for your photography? Here are our tips and tricks for knowing when you’re ready to take the leap! Let me just get this out of the way. This is going to be different for everyone. There is no one rule for when you can start …

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Is social media marketing for your photography business getting overwhelming? Here’s our guide to social media marketing success! Social media marketing is a whole new world for many of us photographers and new business owners. Just because we love to take pictures does NOT mean we love social media, understand it, or …

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Curious how you can say “thank you” to your clients with a little gift? Here are eight ways to impress! One of the first things we learn when it comes to good manners is saying “thank you.” Whether it’s at dinner or when someone helps you pick up your child’s toy that …

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Confused as to why it’s beneficial to have a photography business plan? Here is our step-by-step outline to achieve your goals! So I bet you’re wondering why exactly you need a photography business plan? I know, it seems like a boatload of work and technically it’s not reeealllly necessary, but I can assure you …

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Ever wonder what essential pieces of information you need on your photography website? Here’s a checklist of our six must-haves! There are some key pieces of information that every photographer should have on their professional photography website. Sometimes when were are first starting to put everything together, we forget to include some …

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Ever have trouble wrapping your head around photography branding? Here’s a quick explanation of why you should make it a priority! What exactly is photography branding?  You stumble across a website or Instagram that just looks…so…put together.  The photos are all different, yet they all send the same message, have a consistent …

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Ever wonder what types of freelance photography exist and how you can actually make money doing them?! Let’s break down your options! The term freelance photography can be a bit intimidating! It means you’re on your own and have to keep your business afloat by being creative and aware of trends in …

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5 Lessons I Learned From My Own Family Photos That Will Help You Provide a Better Client Experience Recently, my sister and I scheduled an extended family photo session and it was my turn to have the client experience. Spending 90 minutes in front of the camera taught me a lot about …

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Have you ever struggled with putting together advertisements and client resources because you didn’t know how to make a collage in Photoshop? Let’s change that! Photoshop can be intimidating if you are not familiar with it, but it is also a powerful tool that will allow you to customize marketing materials. Even …

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Curious how to strengthen your photography portfolio? Here are 6 quick tips for creating a strong and cohesive portfolio! When it comes to displaying our photography portfolio, your goal should be to show off the very best of the best! There are some great ways to intentionally choose photos to show off …

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SmugMug is a photo-sharing service popular among professional photographers. The software allows you to upload proofs and final edits into a gallery that you can then send to your clients so they can pick their edits or order prints. As with any service, SmugMug has its pros and cons, which we will …

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I Bet You’d Never Guess Your Photography Profile Picture Matters! Have you put much thought into your Facebook, Instagram or your “About Page” profile picture on your website?  Maybe you have, but you’re not sure if you chose the right one.  We’re here to help! We’re in the business of creating beautiful …

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Having trouble naming your photography business? Let us help! So maybe you’re just starting out, or have been in business for 10 years and want to make a change. Either way, naming your photography business is clearly one of the most important parts of establishing yourself in your local photography market and …

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For those of you who have never heard of Pixieset, get excited. For those who already use it, I strongly recommend reading this to find out all that Pixieset can offer you. In a nutshell the website allows photographers to share large files with clients for a monthly fee. But unlike other …

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