Category Archives: Business & Marketing

Do you find yourself staring at a blank screen when you want to blog or write content for your website? Here are a few tips on writing for non-writers! So I get it, talking about yourself feels weird. Blogging totally sucks when you feel like you HAVE to connect with clients and don’t know how. …

Thinking of ways to add value to your client experience? Here are 7 ways to really pique interest and get people talking about your photography business. Since everyone and their dog wants to be a photographer these days, it’s really important that you add value to your client experience. Word of mouth advertising is your …

Have you considered switching from offering digitals, to in-person sales? Here is our list of what you’ll need to consider! In-person sales (also known as IPS) is the the act of meeting with your photography clients in person, to preview and sell your photographs. This varies greatly from providing your clients copies of high resolution digital …

Have you ever encountered a tough personality and contemplated ending a client relationship? We’re here to help identify red flags and how to explain it’s over. Ending a client relationship can be tricky. Nobody likes going through a break up. It’s hard, it’s emotional, and it just doesn’t feel good. You may be TOTALLY relieved …

Do you have so many questions about your upcoming tax filings that your head is spinning? Here are 12 helpful tax tips for photographers. Here we go again, it’s that time of year. I don’t think anyone loves this season (maybe the IRS?)! It’s tax season, and I put together some tax tips for photographers! …

Are you on the fence about being overly formal in your business?  Here are 5 reasons you should be sending every client a photography contract and some key points you may want to consider. As much as we’d all like to think that every service transaction will go smoothly, we’ve all heard photography horror stories! …

Unsure you’re at the point of charging for your photography? Here are our tips and tricks for knowing when you’re ready to take the leap! Let me just get this out of the way. This is going to be different for everyone. There is no one rule for when you can start charging for your …

Is social media marketing for your photography business getting overwhelming? Here’s our guide to social media marketing success! Social media marketing is a whole new world for many of us photographers and new business owners. Just because we love to take pictures does NOT mean we love social media, understand it, or even want to …

Curious how you can say “thank you” to your clients with a little gift? Here are eight ways to impress! One of the first things we learn when it comes to good manners is saying “thank you.” Whether it’s at dinner or when someone helps you pick up your child’s toy that they’ve so graciously …

Confused as to why it’s beneficial to have a photography business plan? Here is our step-by-step outline to achieve your goals! So I bet you’re wondering why exactly you need a photography business plan? I know, it seems like a boatload of work and technically it’s not reeealllly necessary, but I can assure you that a business …

Ever wonder what essential pieces of information you need on your photography website? Here’s a checklist of our six must-haves! There are some key pieces of information that every photographer should have on their professional photography website. Sometimes when were are first starting to put everything together, we forget to include some really necessary elements. …

Ever have trouble wrapping your head around photography branding? Here’s a quick explanation of why you should make it a priority! What exactly is photography branding?  You stumble across a website or Instagram that just looks…so…put together.  The photos are all different, yet they all send the same message, have a consistent color palette, and …

Ever wonder what types of freelance photography exist and how you can actually make money doing them?! Let’s break down your options! The term freelance photography can be a bit intimidating! It means you’re on your own and have to keep your business afloat by being creative and aware of trends in the market.  Here’s …

5 Lessons I Learned From My Own Family Photos That Will Help You Provide a Better Client Experience Recently, my sister and I scheduled an extended family photo session and it was my turn to have the client experience. Spending 90 minutes in front of the camera taught me a lot about what it is …

Have you ever struggled with putting together advertisements and client resources because you didn’t know how to make a collage in Photoshop? Let’s change that! Photoshop can be intimidating if you are not familiar with it, but it is also a powerful tool that will allow you to customize marketing materials. Even if you are …

Curious how to strengthen your photography portfolio? Here are 6 quick tips for creating a strong and cohesive portfolio! When it comes to displaying our photography portfolio, your goal should be to show off the very best of the best! There are some great ways to intentionally choose photos to show off your technical skills, …