Category Archives: Business & Marketing

For most of us, when first starting our photography businesses, we aren’t too picky about exactly “who” our clients are.  Rightfully so, in the beginning, we are focused primarily on building our portfolio, gaining experience and making some money to help offset the costs of our new and often growing collection of …

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How Groupon Skyrocketed My Photography Business! Considering Groupon “I looked at it as a necessary sacrifice.” I launched a Groupon in April 2010, when my business was around 1 ½ years old. It was the best thing I ever did for my business, which is an opinion you might not hear from most …

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We may all be photographers now, but most of us come from very different backgrounds before getting ourselves into this crazy business.  As I have discussed in detail in many of my other business or photography pricing tutorials, being a photographer today is no easy task. Why?  Because everyone is doing it.  …

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It’s been about nine weeks since I got dumped, and duped.  I have never ever felt so betrayed, taken, mistreated and robbed.  Robbed from the months of time and hard work I invested, robbed from my dollars spent and robbed emotionally. Nine weeks ago, I wasn’t ready to share my story.  I …

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Quick Tips for Using Instagram to Market Your Photography Business! “It’s important to keep up with all the top social media sites to continue to stay connected to our clients and future clients” Social media is one of the most powerful tools we have as business owners. For years Facebook has been …

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How Much Should You Charge for Your Photography? Note: This is an excerpt from the 19 page photography pricing guide – “Pricing Yourself for Success“. Without a doubt the hardest piece of the pricing puzzle is knowing how much you should charge for your photography.   There is plenty of information on the …

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Are you not actively blogging and posting photos from your recent photo sessions on a blog?  Well, you should be.  Let me tell you why… Today I am going to share with you the top 7 reasons why your photography business needs to be blogging. SEO – Although my WordPress blog may …

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How to Optimize Images for SEO & Blogging Success! There is no doubt about it that having a blog for your photography business is your absolute best way to get your work seen by anyone surfing the inter-webs.  Of course, if you have a blog but never use it, you are only …

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Feeling overwhelmed when you think about starting your photography business? Here’s our step-by-step guide to keeping things clean and organized when you start a photography business. So, how do you start a photography business? Deciding to transform your hobby into an actual job is no easy task! But having to research, and …

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Photographer Pricing Strategies – Packages vs a La Carte One of the most common questions I see in various online photography forums is related to the topic of pricing. Have you ever asked yourself: am I charging too much?  Am I charging too little?  There are many variables that all play a …

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Ah yes the million dollar question – how to increase and accelerate web traffic to your blog or website?  I am here to simply share with you some web traffic tips/tricks and maybe new ideas that have worked for us and can certainly work for you too. Back in 2009 when we …

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