Category Archives: Photography Fundamentals

Learn how and why to use Kelvin white balance to get perfect color in your images! Have you ever taken a photo in a high school gym?  The colors are just…wonky.  Skin tones look sickly, white uniforms look green.  Or maybe you’ve shot in the shade only to find really blue-gray skin tones when you …

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Help other entrepreneurs build their business with personal branding photography Personal branding photography is one of the fastest growing niches around.  Entrepreneurs and small business owners recognize the value of high-quality photography in their own marketing efforts.  Your skills can help others and both of you can achieve your business goals! What is personal branding …

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Stay safe and wow your clients with horse photography skills. Few animals capture the hearts and imagination of the public like the horse.  And it’s no wonder.  They are big, magnificent beasts full of character, grace and love.  Whether you want to offer high-end portraits or action shots, understanding the unique needs and characteristics of …

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Recent studies show that almost 80 percent of American consumers do at least some online shopping, while 88 percent of customers research products online before purchasing through a brick-and-mortar store.  Part of their online shopping and research experience is photos.  And it’s not just online merchants.  All kinds of businesses, including restaurants, clothing retailers and …

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Have you heard about the romantic notions surrounding film photography and wondered if you should give it a shot? If that isn’t you, then you must be young enough to have never used analog (film) cameras yourself, and are now curious about what film photography actually is. What is film photography? Put simply, film photography …

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Raise your hand if you caught every single episode of America’s Next Top Model. Except, instead of daydreaming of becoming a model, you were itching to be behind the camera at those glamorous fashion photography shoots. Who can blame you? Those fashion photography shoots were clearly no easy feat, but the end result were stunning …

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From parties and concerts to conferences and rodeos, event photography can be a fun and financially lucrative market! If you enjoy new experiences and find you do your best work when left on your own, event photography may be an ideal niche for you.  But just what is event photography?  How does it work?  What …

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Time-Lapse Photography – Hit the gas and speed up life with some visual trickery! If you’re a nature nerd like me, you are no stranger to time-lapse photography.  This technique is a favorite on nature documentaries like Planet Earth or Frozen Planet to show the passage of time on the environment and make it fit …

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Change your view with long exposure photography!  Use longer shutter speeds to create texture, depth and light in your scene! Long exposure photography is a straight forward technique that can add new depths to your images.  By simply changing the length of time we leave our camera’s shutter open, we can completely change the images …

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Do you know who invented the camera?  Where the first image was ever recorded?  Learn more about the history of photography right here! Paris Hilton once claimed she invented the selfie.  Um…no.  The first self-portrait was actually taken by Robert Cornelius in 1839.  Sorry Ms. Hilton but you’re 64,9070 days late and a dollar short.  …

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Learn these photography abbreviations and fast track your understanding of cameras, shooting and printing, PDQ! ISO, AWB, RGB…WTH?  What does it all mean?  Learning to shoot, edit and print beautiful images is hard enough without the need to decipher the many acronyms and photography abbreviations used by the industry.  It feels a bit like falling …

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Does Real Estate photography seem overwhelming? Don’t worry, we have you covered! Find a home in real estate photography with these tips! As more people shop for homes online, a talented real estate photographer can be a realtor’s best secret weapon.  Get the spec sheet real estate photography, the growing market that you might enjoy …

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Have you ever had a photo ruined because your cell phone or camera couldn’t capture it right? Anyone can take a cell phone photo, but only the best cell phone photos incorporate photography techniques. Replace your cell phone with a proper camera and those same techniques will bring your photos to the next level. How …

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Interested in exploring new worlds with macro photography? Check out our guide to getting those details! There is something inherently magical about macro photography for me.  I love making the small big, seeing the previously unnoticed.  I can lose myself completely in the minutiae, wandering among lines and shapes and textures of even the most …

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Love taking photos but not sure what types of photography can earn you a living?  Follow along below! Whether you want to start your own small business or just enjoy photography as a hobby, here are 10 types of photography to keep you busy all year-round. Types of photography vs. styles of photography To start …

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Landscape vs. Portrait can mean different things to different photographers.  Know the difference! One of my six year old’s favorite jokes is “When is a door not a door?  When it’s a jar!”  It’s easy to amuse a first-grader.  But just like a door that’s a jar, landscape vs. portrait, as used in photography, can …

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