Hey everyone - without a doubt, Adobe Lightroom is one very powerful tool that we use at Cole Joseph Photography on a daily basis. Lightroom does a magnificent job at keeping track of your photos and using as a photo storage manager but it is also a very impressive photo editing program. For our workflow we use Adobe Lightroom exclusively, only taking the photo into Photoshop on rare occasion - for this reason we can efficiently cull down 1,500 to 2,000 original images to the final 700 or so being all done and ready to deliver to the client in about 5 hours or so total time. We don't work on them nonstop and have our brain and eyes turn to jelly so we don't actually give them the images after 5 hrs but if I track the hours I spend it is about 5 to 8 hrs per wedding of time in Adobe Lightroom. Some of you might be thinking, 5 hrs?!?!?!? How the heck is that possible? The answer is simply honing in on your workflow and creating systems that help automate the process, wherever you can...and of course the major reason that can make or break any photographer and how long is needed to edit - getting it right (or wrong) in the camera. We do our very best to nail the exposure in the camera and that way our editing is merely going through and just giving our images that little extra "pop" that fits into our editing style. In fact, if you want to instantly become quicker with your photo editing you can start by getting my free Lightroom presets collection that contains 15 rad presets that will give you creative variety with 1 click simplicity. Today's tutorial is this portion of the editing process - how to quickly make your images "pop" and how to create and save a preset you have created so you can use again and again and begin to automate your editing. Here we go... The image below is the image as taken directly from our camera. As you can see there isn't much "fixing" at all that needs to be done for the photo - it looks pretty good coming straight from the camera, but, we can certainly make the image better. We can add some contrast, brighten the image a bit and even smooth the skin a tad, and maybe even warm up the white balance a bit and I think it will make this good photo into a great one, which is what we are after. Lightroom presets collection. Facebook so you can be alerted when more tutorials are posted! For a video tutorial showing how to create a custom preset in Adobe Lightroom 4, check this out! Thanks and talk soon, Cole
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