Category Archives: Business & Marketing

I Bet You’d Never Guess Your Photography Profile Picture Matters! Have you put much thought into your Facebook, Instagram or your “About Page” profile picture on your website?  Maybe you have, but you’re not sure if you chose the right one.  We’re here to help! We’re in the business of creating beautiful …

Read More

Having trouble naming your photography business? Let us help! So maybe you’re just starting out, or have been in business for 10 years and want to make a change. Either way, naming your photography business is clearly one of the most important parts of establishing yourself in your local photography market, and …

Read More

Introduction For those of you who have never heard of Pixieset, get excited. For those who already use it, I strongly recommend reading this to find out all that Pixieset can offer you. In a nutshell the website allows photographers to share large files with clients for a monthly fee. But unlike …

Read More

What’s the Key to Getting Photography Clients? Read on for our comprehensive guide! So you look on Facebook and Instagram and see all of these amazing photographs that just seem…annoyingly PERFECT.  The moms have the dreamy flowy dress and coordinating jewelry and magazine hair, the dads are impeccably dressed, and the kids …

Read More

Obtaining a model release from your clients is an important step for any photographer. This type of release can protect photographers and ensure you have the proper documentation in place for the use of the images you take. This tutorial will help you to understand what a model release is, why you …

Read More

If you’re a photography business owner and serious about results in 2017, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2017, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based …

Read More

When We Fail: 4 Tips to Recover from Failure as a Photographer It happens to all of us. It can be painful. Maybe even embarrassing. It’s definitely not something we love to talk about… but we should. At some point, each of us will face some sort of failure as a photographer. …

Read More

What to Say When a Client Asks for the RAW Files I see this question a lot: My client is asking for the RAW files from their session, what do I say? This can be a hot topic, and everyone comes down somewhere differently on this one. Just do a quick search …

Read More

The Photographer’s Off Season: 4 Things to Do When Business is Slow Winter can mean slower business for many of us, especially wedding and natural light, non-studio photographers. And even more so for those of us who live in regions with cold weather. The inquiries are slower to roll in and for …

Read More

Maximizing Your Mini Sessions: 5 Tips for Successful Mini Sessions Have you been eager to try mini sessions but don’t know where to start? Or maybe you’ve been there, done that, and just didn’t have the results you were looking for? After several years of success with mini session in my own …

Read More

5 Tips to Overcome Photographer Self Doubt I believe photographer self doubt can cripple many of us. It’s always there, in the back of our minds. Am I good enough? Should I really call myself a photographer? Will anyone even hire me? Should I even charge for my work? Will this session …

Read More

The Happy Client: 4 Tips for Managing Client Expectations Some of the most challenging client situations we run into as photographers can be avoided. Most of them stem from unmet client expectations. As the photographer, it is our job to manage our client’s expectations to ensure they know exactly what they can …

Read More

Blogging for Photographers: 4 Tips for Staying on Top of Client Blogs We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your …

Read More

Difficult Client Situations: 3 Photography Clients to Avoid I will never forget the first time I had to fire a client. It was SO uncomfortable. There were warning signs from the very beginning, but being overly-optimistic and being a people-pleaser, I ignored them. I learned a hard lesson that day: If you …

Read More

5 Tips on How to Avoid Photographer Burnout It can happen to all of us. Questioning what we do, whether or not this is the career for us, whether we are good enough, or even if we want to continue pursuing our photography career. It doesn’t help that in photography, the seasons …

Read More

Your Blueprint for a Successful Photography Session: Using a Client Questionnaire A client questionnaire is a valuable tool to not only establish a good client relationship, but lead a great photography session. It reminds people you are not just a person with a camera, you are a business, have goals, and care …

Read More
[w-.]
[w-.]
[[0-9]
[[0-9]
[0-9]
[0-9]
[0-9]
[0-9]
[w-]
[w-]
[a-zA-Z]
[a-zA-Z]
[0-9]
[0-9]