Category Archives: Business & Marketing

Don’t freak out over the photography slow season.  We have some ideas! The photography slow season is upon us.  After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But …

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Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add …

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To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those …

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Do you need photography insurance?  Short answer…yes. Are you prepared for the worse case business scenario?  I’m not talking some blurry shots or forgetting your ideas for posing.  I’m talking ruin your business and your personal finances kind of stuff.  That’s what photography insurance is all about – protecting you against business and personal financial …

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Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot.  They both showed up, families in tow, ready to go.  But I’d messed up big time.  That mortifying moment (and a few near misses) is why I’m such a nerd when it comes …

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Use these lists for photographers to keep track of tasks and implement new ideas!! Are you a list person?  I most definitely am.  I use lists to keep track of small tasks, big goals, places to check out and blogs to write.  As I get older, I find that lists help me stay on top …

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Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat.  Nikon or Canon?  Lifestyle or traditional?  Wide-angle or telephoto?  Digitals or prints?  Even if you decide to deliver digital …

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Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it.  Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all.  There are hundreds of entrepreneurs and …

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10 ways to keep your sanity this fall and survive the photography busy season Fall.  It means beautiful leaves, long-sleeve shirts, football, maybe a pot of chili simmering on the stove.  Unless you’re a photographer.  Then it means chaos.  Lots of sessions.  Lots of editing.  Little sleep.  Coffee.  More editing.  Even more coffee.  The photography …

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What would you do if a client asked you to capture some last photos of their dying family member? Perhaps you’ve thought about joining an organization that captures the last memories a parent has with their still born baby. We’ll share our tips for how to approach bereavement photography with empathy, respect, and dignity. Bereavement …

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Help contribute to the industry and the environment and practice good photography ethics. How much is a social media like worth to you?  Is it worth a trespass fine?  The destruction of private property?  The loss of someone else’s income?  The life of an animal?  The lives of your friends and neighbors caught in a …

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Crawl before you walk!  We’re starting at the beginning of baby photography to start your growth spurt in this industry off right! Baby photography is not for the faint of heart.  It requires patience, stamina, a gentle touch and a strong stomach.  But if snuggling, shushing and swaddling make your heart clench in absolute joy, …

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We have vision.  But sometimes not the words.  How to master the world of blogging for photographers. Does this sound like you?  You pull up some images, open a text editor and wait for inspiration to strike.  And wait.  And wait.  Argh!!  It’s as if all your thoughts are wayward sheep and there’s no border …

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 Get the inside scoop from a former magazine head on getting photos published in publications and on blogs Ask 10 emerging photographers about one of their biggest photography dreams.  At least a few of them will say getting photos published in a magazine is one of their goals.  For landscape or wildlife photographers, it might …

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We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing.  The post usually goes something like this… “A store has contacted  me to take pictures of their new product line.  …

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What’s worse than a potential client turning you down for another photographer? A potential client telling you that you’re too expensive? A potential client saying they’ll book “possibly in the future”? A ghost. A ghost by definition is a person (in this case a potential or existing client) who inquires and initiates a conversation with …

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