Category Archives: Business & Marketing

Let’s face it, the world right now is a scary place… And it seems as though you can’t escape it. For many of us it seems as though this will never end, but it will. I promise, it will and when it does we’ll be able to look back and think about how wild & …

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Stay Calm. Be Confident. And Learn How to Deal with Difficult Guests as a Photographer If you photograph weddings or even private portrait sessions, you’ll eventually wind up encountering one…a client or guest who wants to be the official photographer, boss you around or tell you how to do your job. It’s frustrating. It’s maddening. …

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Learn how to price headshot sessions with confidence One of the most frequently asked questions in the Cole’s Classroom Facebook group is about how to price headshots. Pricing headshots feels more difficult than other sessions. But it doesn’t have to be. We have a few tips on how to price headshot sessions and set yourself …

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Learn how to run a photography model call to grow your business When you learn how to run a photography model call, you create an opportunity for growth in your business. Use a photography model call to build your portfolio, practice new skills, create social media buzz or even grow your clientele. In this tutorial, …

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Are Facebook ads and Twice Daily IG captions really necessary to grow your business? We’re going old school how to promote your photography without social media! It feels like everybody is on social media these days. And I mean everyone. Even my 79-year-old mom is on social media and occasionally drops a “Like” on my …

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Let’s talk IPS vs. digital sales methods for photography…advantages, disadvantages and which makes the most sense for YOUR business! IPS vs. digital photography is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side …

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Don’t freak out over the photography slow season.  We have some ideas! The photography slow season is upon us.  After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But …

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Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add …

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To list or not list your prices on your website…that is the question. Any photographer with a website has probably faced the pricing dilemma. No, not how to price your images. That’s a WHOLE other can of worms. The one about posting prices. Should you list your prices on your website? It’s one of those …

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Do you need photography insurance?  Short answer…yes. Are you prepared for the worse case business scenario?  I’m not talking some blurry shots or forgetting your ideas for posing.  I’m talking ruin your business and your personal finances kind of stuff.  That’s what photography insurance is all about – protecting you against business and personal financial …

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Get ready for the coming decade with these ideas on planners for photographers! I scheduled two clients for the same mini-session spot.  They both showed up, families in tow, ready to go.  But I’d messed up big time.  That mortifying moment (and a few near misses) is why I’m such a nerd when it comes …

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Use these lists for photographers to keep track of tasks and implement new ideas!! Are you a list person?  I most definitely am.  I use lists to keep track of small tasks, big goals, places to check out and blogs to write.  As I get older, I find that lists help me stay on top …

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Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat.  Nikon or Canon?  Lifestyle or traditional?  Wide-angle or telephoto?  Digitals or prints?  Even if you decide to deliver digital …

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Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it.  Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all.  There are hundreds of entrepreneurs and …

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10 ways to keep your sanity this fall and survive the photography busy season Fall.  It means beautiful leaves, long-sleeve shirts, football, maybe a pot of chili simmering on the stove.  Unless you’re a photographer.  Then it means chaos.  Lots of sessions.  Lots of editing.  Little sleep.  Coffee.  More editing.  Even more coffee.  The photography …

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What would you do if a client asked you to capture some last photos of their dying family member? Perhaps you’ve thought about joining an organization that captures the last memories a parent has with their still born baby. We’ll share our tips for how to approach bereavement photography with empathy, respect, and dignity. Bereavement …

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