Category Archives: Business & Marketing

Obtaining a model release from your clients is an important step for any photographer. This type of release can protect photographers and ensure you have the proper documentation in place for the use of the images you take. This tutorial will help you to understand what a model release is, why you …

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If you’re a photography business owner and serious about results in 2017, this guide on photographer marketing will change your life. You’ll learn the 4-step system that will set you up for success in 2017, including: Positioning yourself online Converting website visitors to clients Optimizing your website for search This article is not theory. It’s based …

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When We Fail: 4 Tips to Recover from Failure as a Photographer It happens to all of us. It can be painful. Maybe even embarrassing. It’s definitely not something we love to talk about… but we should. At some point, each of us will face some sort of failure as a photographer. …

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What to Say When a Client Asks for the RAW Files I see this question a lot: My client is asking for the RAW files from their session, what do I say? This can be a hot topic, and everyone comes down somewhere differently on this one. Just do a quick search …

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The Photographer’s Off Season: 4 Things to Do When Business is Slow Winter can mean slower business for many of us, especially wedding and natural light, non-studio photographers. And even more so for those of us who live in regions with cold weather. The inquiries are slower to roll in and for …

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Maximizing Your Mini Sessions: 5 Tips for Successful Mini Sessions Have you been eager to try mini sessions but don’t know where to start? Or maybe you’ve been there, done that, and just didn’t have the results you were looking for? After several years of success with mini session in my own …

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5 Tips to Overcome Photographer Self Doubt I believe photographer self doubt can cripple many of us. It’s always there, in the back of our minds. Am I good enough? Should I really call myself a photographer? Will anyone even hire me? Should I even charge for my work? Will this session …

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The Happy Client: 4 Tips for Managing Client Expectations Some of the most challenging client situations we run into as photographers can be avoided. Most of them stem from unmet client expectations. As the photographer, it is our job to manage our client’s expectations to ensure they know exactly what they can …

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Blogging for Photographers: 4 Tips for Staying on Top of Client Blogs We’ve all heard it: When it comes to business, blogging for photographers is gold. Not only is it great for SEO (search engine optimization), but your blog is a great way for your clients to share your work and your …

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Difficult Client Situations: 3 Photography Clients to Avoid I will never forget the first time I had to fire a client. It was SO uncomfortable. There were warning signs from the very beginning, but being overly-optimistic and being a people-pleaser, I ignored them. I learned a hard lesson that day: If you …

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5 Tips on How to Avoid Photographer Burnout It can happen to all of us. Questioning what we do, whether or not this is the career for us, whether we are good enough, or even if we want to continue pursuing our photography career. It doesn’t help that in photography, the seasons …

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Your Blueprint for a Successful Photography Session: Using a Client Questionnaire A client questionnaire is a valuable tool to not only establish a good client relationship, but lead a great photography session. It reminds people you are not just a person with a camera, you are a business, have goals, and care …

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The #1 Key to Ensure You Stand Out in the Photography Business It seems like everyone has a camera these days. And with such a wealth of information on the internet, learning how to use it has never been easier! It’s a double-edged sword, because while we have droves of information and know-how …

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Managing Your Photography Workflow: 3 Quick Tips It’s that time of year, photographers: Busy season is upon us. At one time, this season filled me with equal parts excitement and dread. Could I manage it all? What if I dropped the ball? How would I keep everything straight? I have a lot …

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Should You Work for Free? A Lesson for Every Photographer At some point or another, if you own a nice camera and have at least minimal skill using it, the time will come (and probably more than once): Someone will ask you to work for free. Or maybe no one will ask …

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Selecting Photos for a Blog: 3 Easy Tips to Making Your Images Work For You I love putting together a blog post after a photo session! I really enjoy going through the images and selecting which pictures to include and thinking over the details of the session. But sometimes it can be …

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