Category Archives: Business & Marketing

Online galleries, file-sharing sites or digital files via a device? We’ve some ideas on the best way to deliver digital images to your clients. Establishing a photography business requires about two-thousand decisions right off the bat.  Nikon or Canon?  Lifestyle or traditional?  Wide-angle or telephoto?  Digitals or prints?  Even if you decide …

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Explore new partnerships and expand your client base when you collaborate with vendors Photography can be a lonely business if you let it.  Or, you can step out of your comfort zone and seek out other business owners or creative types and work together for the benefit of all.  There are hundreds …

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10 ways to keep your sanity this fall and survive the photography busy season Fall.  It means beautiful leaves, long-sleeve shirts, football, maybe a pot of chili simmering on the stove.  Unless you’re a photographer.  Then it means chaos.  Lots of sessions.  Lots of editing.  Little sleep.  Coffee.  More editing.  Even more …

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Stop being a slave to your inbox! 7 Photographer E-mail Templates You Need in Your Workflow! We’ve all heard the expression work smarter, not harder.  But how can you, as a photographer, do that, exactly?  One practice to start implementing as soon as you hang your shingle as a professional photographer is …

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What would you do if a client asked you to capture some last photos of their dying family member? Perhaps you’ve thought about joining an organization that captures the last memories a parent has with their still born baby. We’ll share our tips for how to approach bereavement photography with empathy, respect, …

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Help contribute to the industry and the environment and practice good photography ethics. How much is a social media like worth to you?  Is it worth a trespass fine?  The destruction of private property?  The loss of someone else’s income?  The life of an animal?  The lives of your friends and neighbors …

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Crawl before you walk!  We’re starting at the beginning of baby photography to start your growth spurt in this industry off right! Baby photography is not for the faint of heart.  It requires patience, stamina, a gentle touch and a strong stomach.  But if snuggling, shushing and swaddling make your heart clench …

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We have vision.  But sometimes not the words.  How to master the world of blogging for photographers. Does this sound like you?  You pull up some images, open a text editor and wait for inspiration to strike.  And wait.  And wait.  Argh!!  It’s as if all your thoughts are wayward sheep and …

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 Get the inside scoop from a former magazine head on getting photos published in publications and on blogs Ask 10 emerging photographers about one of their biggest photography dreams.  At least a few of them will say getting photos published in a magazine is one of their goals.  For landscape or wildlife …

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We’ll help you build a smart product photography pricing strategy that works for YOUR business! On any given day in the Cole’s Classroom Facebook group, we see a request for help on product photography pricing.  The post usually goes something like this… “A store has contacted  me to take pictures of their …

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What’s worse than a potential client turning you down for another photographer? A potential client telling you that you’re too expensive? A potential client saying they’ll book “possibly in the future”? A ghost. A ghost by definition is a person (in this case a potential or existing client) who inquires and initiates …

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Need answers to the BIG questions when it comes to organizing mini-sessions?  Start here! Mini-sessions can be a great addition to just about any portrait photography business.  “Minis” can add an income stream, bring in new clients and provide a place for some serious creativity.  But organizing mini sessions requires planning and …

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We have the inspiration you need to increase your photography bookings You’ve launched your business and want to take on clients.  But instead of hearing the phone ringing off the hook, you hear…crickets.  Or you were swamped earlier and now the calendar is woefully empty.  You’re frustrated, confused and maybe a little …

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Create a photo storage plan and eliminate your worst nightmare of lost images! Losing an image is hard.  Disappointing clients is worse.  But telling a client you’ve lost ALL their images is a freaking nightmare.  It’s a worst-case scenario that scares photographers to death and keeps us up nights.  Would your business …

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Should you be watermarking photos?  We’ll discuss why and why not so you can make the best decision for YOUR business. Post this question in a photography forum and it’s a bit like setting off a bomb.  Things get hot and then they explode.  Watermarking photos has become one of the polarizing …

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Don’t be fooled by these common photography scams! Start working as a professional photographer and soon you’ll be hit with some photography scams.  There are lots of different scams occurring featuring photographers.  Some are very simple, others quite complex.  Weddings, family reunions, fashion photo shoots, international photojournalism…scammers will use any excuse to …

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