Improve your consistency and confidence with a photoshoot checklist Are you looking for ways to improve the flow of your photo sessions, your post-production workflow or your consistency? Consider developing and following your own photoshoot checklist! Have you ever finished a photography session that felt awesome at the time only to feel disappointed later with …

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Ever wondered how to light a group photo using flash? It’s easier than you think! Lighting a large group with flash is a pretty common scenario. You might need to light a wedding party, a group of award recipients, a pee-wee basketball team or just a bunch of friends at a party. And if you’re …

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Let’s talk IPS vs. digital sales methods for photography…advantages, disadvantages and which makes the most sense for YOUR business! IPS vs. digital photography is one of those subjects that really shouldn’t be controversial. Let each business owner figure out what’s best for him or her and move on, right? Except it IS controversial. Each side …

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Get started understanding flash triggers and receivers and up your off-camera flash game! Flash photography feels really intimidating at first. There are all these different settings and terminology. Taking your flash off-camera and shooting wirelessly? That seems even more overwhelming! Triggers, receivers, signals, groups…just argh! I know plenty of photographers who quit even trying to …

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What’s the best camera to take to Disney World? What lens should I take to Disney World? We have some ideas to make the most of your time at the Happiest Place on Earth About three years ago, my family started planning our vacation to Florida, including stops at Walt Disney World, central Flordia and …

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Get to know your camera’s BFF from inside to out with our guide to lens basics! If you’re new to photography or just have a new lens, you might not know what all the bits and pieces of your lens are there for. We’ll help you identify what this switch does, decode those lens numbers …

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Photography Editing Trends: What’s in and what’s out as we head into 2020 We just started a new decade. 2020. I remember thinking about the year 2020 back when I was a kid and it seemed so far away. Like flying cars run by garbage kind of far away. And yet here we are. So …

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Don’t freak out over the photography slow season.  We have some ideas! The photography slow season is upon us.  After a fast and furious fall season, it can feel good to slow down and enjoy a few weeks off. You can work on your website, get caught up on blogging, or clean your office! But …

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A stop of light is to photography what a cup of flour is to a bakery. Learn what it means and why understanding it makes you a better photographer. I’m honestly not sure how I ever got an A in my college photography class. Looking back some twenty years later, I had absolutely no real …

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Did you know about Image Stabilization when you got your first IS capable lens?  I sure didn’t! Confession time…I had a lens with image stabilization for years before I really understood how it worked or when I needed it.  I just kind of turned it on and left it on.  Why pay more for a …

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Learn why photographers love open shade for soft, flattering portraits! Find open shade they said. It makes for better portraits they said. At least that’s what photographers will tell you right after they tell you to shoot during golden hour. And open shade does make for better images. But what the heck is “open shade” …

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Flat light.  Golden hour.  Hard light.  We’ll decode them all for you here! As you begin your photography journey, you’ll hear lots of talk about light.  And photographers have come up with about six dozen ways to describe it.  Flat light, soft light, open shade, dappled light…so many terms it can be hard to keep …

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Use an email list to add value, gain clients and expand your reach Do you have an email list for your photography business? Why not? Is it because you think email is outdated? Or are you like me and felt intimidated by the idea of starting one? Or maybe you just don’t want to add …

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Sometimes auto white balance is just a frenemy posing as a time-saving setting.  We’ll tell you why. Photographers are a picky bunch. We will tweak settings, move here and there and wait for the light to be juuuuusssst right before we take an image. We want to shoot in manual and choose focus points so …

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Running a business is hard enough without pixel peeping and stressing yourself out over things that don’t always matter. So stop it already! Are you guilty of pixel peeping? How about wasting HOURS tweaking your logo time and again? Do you constantly waffle between two edits for an image and cripple yourself with indecision? Yeah, …

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Photographers everywhere rave about their Sigma Art lenses.  But is the Sigma 35mm f/1.4 Art lens worth the hype? When I needed a fast 35mm lens for my kit, I settled on the Sigma 35mm f/1.4 Art lens. It wasn’t without reservations. I’d read reviews but my experience with Sigma lenses was less than satisfactory. After …

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