Many steps must be taken when turning your passion for photography into a career. It might seem overwhelming for newly independent contractors at first, but freelance photography jobs are attainable through research, passion, and a clear business plan.

How to Get Started As a Freelance Photographer

One of the first things you need to do when you start out as a freelance photographer is to make a plan. There needs to be a direction to follow as you go through the processes of beginning and growing a personal business. Create manageable tasks of things to do when starting off. Here is a list of some important aspects to consider when creating a plan.

  • Create a business plan
  • Find your niche photography market
  • Invest in the proper photography equipment and software
  • Set a price point to charge
  • Market your business
  • Develop your portfolio

Even throughout these important steps, remember that the most significant part of being a professional freelance photographer is believing in yourself and having confidence in your abilities.

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Six Steps to Follow to Become a Freelance Photographer

Beginning a new business venture can be very intimidating, yet there is no perfect guide to follow for any type of business. However, if you invest in yourself and have drive, confidence, and a sustainable business plan, your business will flourish.

Creating a Business Plan

All of these steps are part of the process of creating a business plan. A business plan doesn’t need to be an exact outline of your business, but it needs to act as a framework you can reference when you lose direction or focus.

To begin, describe your photography business, figure out what photography niche you want to explore, what market you want to target, and what makes you unique, and state your goals and objectives. Within this plan, include both the logistics and overarching goals you have for your business. It is essential to be very organized throughout the process of planning and executing a business strategy. The more detailed and goal-oriented your mindset is, the easier it will be to turn your hobby into a career.

As part of your business plan, you will also need to consider how you want to legally structure your business, the name you’d like to register and other business license requirements.

Find your Niche Freelance Photography Business 

New freelancers might be surprised to discover all of the different photography niches that have a demand for photographers. Each business is unique and there are various ways that freelance photographers can specialize in these areas.

Social Media Photography

Social media photography is for photographers who want to specialize in Instagram or Facebook. There is a big demand for images these days because businesses need a lot of high-quality, relevant content to grow their fan base on social media, especially if they plan on advertising on these platforms. When businesses invest in higher-quality images, customers take them more seriously. And, in the case of a physical location like a café or restaurant, social media can draw more people to the location.

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As a freelance photographer specializing in social media, you should create a proposal outlining the types of photos you will take and how they can be used to promote the company. You might even offer a retainer contract to take new photographs every month. Many companies have annual advertising budgets that they can spend on professional photography, so do your best to work with and retain these clients.

Family and Portrait Photography

Family photos are one of the most common and popular types of freelance photography. There is a massive demand for this style of freelance photography because families are constantly growing and changing, and parents want to capture precious moments. Use social media to your advantage as a family and portrait photographer, and consider offering discounted or free sitting sessions as an incentive for first-time clients. When it comes to family freelance photography, the client’s overall experience is significant because their referrals will bring in the newest clients.

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Event Photography

Event photography encompasses weddings, parties, and concerts. Party planners are constantly looking for freelance photographers to capture these momentous occasions. Being a solid networker is essential for this kind of freelance photography, and knowing and meeting event organizers will be the primary way to get hired.

Once you are finished editing your work, it is important to watermark your photos so people on social media will know who you are.

As an event photographer, you will notice that these events are a lot of work. For example, weddings are typically higher-stakes than your run-of-the-mill family photos, and more editing work is involved. Price your work appropriately and know what you are getting into. These higher-stakes events require you to move quickly to capture once-in-a-lifetime shots. To break into the field, offer your services at a discounted rate for a friends’ event to build up a portfolio and then continue to market your freelance photography business on social media.

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 Photojournalism, also known as press photography, is a unique way of combining art, journalism, and photography. Generally, this style of freelance photography is centered around news and focuses on documentation, international politics, or street photography.  To find jobs as a freelance photojournalist, contact newspapers, magazines, and journals, as they are often looking for pictures of news and local events.

Other Styles of Photography

The sky really is the limit when it comes to freelancing as a photographer. If you can capture an image, chances are there is someone out there who can use it. Many photographers specialize in one niche, including food, travel, wildlife, real estate, and fashion. Find a photography niche you’re passionate about and specialize in it. Chances are, someone will be looking for your services.

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Discovering and Investing in Photography Equipment

When deciding what equipment to use as a professional photographer, it is important to research what products are out there and what you prefer to use. Many camera brands, accessories, and editing software programs are available. These products range in quality and price, yet one of the most important things to know as a freelance photographer is “it’s the artist, not the tool.” In the context of photography, this phrase means that it doesn’t necessarily matter if you buy the most expensive equipment, you need to learn how to use the camera and accessories to get the results you want. Investing in education and learning about camera functions, lighting, posing, and software is just as important as purchasing quality equipment.

When purchasing a camera, buying the most expensive DSLR on the market isn’t necessary. Clients are paying for your artistic eye, not necessarily your fancy equipment. Crop sensor cameras, such as a Canon Rebel T5, paired with a 50mm 1.8 lens will give you the quality you need to create professional photos. Investing in high-quality editing software, such as Lightroom and Lightroom presets, can also improve the quality of the final image.

Considering that most DSLR cameras are only a few hundred dollars, the start-up costs to become a freelance photographer are fairly low. Once you become more established as a photographer, you can use your shoots’ profits to buy higher-quality photography equipment.

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Deciding Rates

There is a fine line between under and overcharging for photography services. One way to price your photography services is to create a package that includes the shoot and a certain number of edits. In the case of family photography, when doing a photo shoot, allow the clients to pick a package that ranges in price based off how many edited images they would like. To price the different packages, be realistic about the time it will take you to complete a photo shoot, go through the images, and edit the best pictures.

Another important tip: don’t be afraid to charge clients for your service. Especially when beginning as a professional photographer. If you do not have confidence in your abilities, you are more likely to do complimentary photo shoots. However, you are a business, and people are paying for your artistic expertise and services. When getting started, offering a few free or heavily discounted photo shoots is customary to build your portfolio. Still, you must become confident in your abilities as a professional if you want to make money.

Starting as a freelancer, try offering lower prices that still compensate you for your time and work. However, as you grow and there is a larger demand for your services, you will be able to raise your prices and change your business style to work smarter instead of harder.

Marketing Your Freelance Photography Business

When starting as a freelancer, after you have developed a small portfolio, you can use that content to update your social media accounts and website with pictures showcasing your photography abilities. In a business’s infancy, finding as many clients as possible is essential. Don’t be afraid to email, call, and network to find people interested in your services.

freelance photography marketing

Through photo shoots, social media, and word of mouth, your business will only continue to grow. Update your Instagram feed and Facebook page with examples of your work regularly. Creating a user-friendly website that allows potential clients to contact you to schedule a photo shoot is also essential.

Marketing is a helpful tool to brand your business and get new clients to purchase your photography services. When it comes to marketing, create a plan and give yourself time to grow your brand and online presence.

Developing A Portfolio 

Expanding your portfolio is the easiest part of the business plan and is an important part of maintaining your brand as a freelance photographer. It’s also essential for marketing your photography business and getting new clients. As you gain more experience and take more photos, it’s important to highlight your strengths and differentiate yourself from other photographers. A portfolio is a great way to do this. That way, clients can quickly see how talented you are and know what to expect if they decide to hire you.

There are countless reasons to start a freelance photography business, yet many people need help to reach their full potential. Starting a business can be daunting, but by breaking it down into steps, being your own boss can become a reality.

Related Questions

How Do I Introduce Myself As A Freelance Photographer?

Provide your name, first and last, and the city where you reside. Describe your experience with photography. Inform people about your specialty in photography. Establish who you are trying to reach. Finish your pitch by mentioning what you are currently working on or promoting: an upcoming exhibition, publication in a book or magazine, or ongoing work for your career.

What Is One Downside To Being A Freelance Photographer?

One common downside of being a freelance photographer is payment issues. It may take some time for a client or company to respect your business as a freelance photographer or creative before they are willing to pay a fee for your services. Most people will likely hesitate to pay a booking fee, let alone the total price.

Which Type Of Photography Is Most Demanded?

In terms of freelance photography, portraiture is perhaps one of the most popular types. In today’s world, almost anyone can take this kind of photograph using their smartphone.


Anyone interested in photography who wants to earn money from their creativity could start a business by taking photographs. The unique thing about freelance work is being able to succeed based on your drive and motivation. Not only can you create your schedule, but you are also able to reap the profits from your hard work. Creating and growing a business isn’t easy, but making money doing something you’re passionate about can be rewarding.

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