Having trouble naming your photography business? Let us help!
So maybe you’re just starting out, or have been in business for 10 years and want to make a change. Either way, naming your photography business is clearly one of the most important parts of establishing yourself in your local photography market, and creating your brand. There are really two options when it comes to naming your business. You can come up with a catchy phrase, or you can name your photography business after yourself.
A catchy phrase.
If you choose to name your business something catchy, we want to keep a few rules in mind.
Keep it simple!
Naming your photography business doesn’t have to take months of racking your brain and paying thousands for experts to tell you what works best for you!
More than anything, if you’re using a name other than your own, like a catchy phrase, you want to keep it simple. That means both keeping it short and sweet. Keeping it simple and clear makes it easier for people to remember! You don’t want someone to get your business name confused, and then tell everyone! When someone is raving about your business to all of their friends, we want to make sure that they SAY IT RIGHT. Getting the name confused is going to make it really difficult for that potential new client to find and contact you for a session or wedding. If you go this route, make sure to have business cards handy to give your clients so they are more likely to remember the exact name of your business.
Make it memorable!
We all know that catchy and funny phrases tend to stick in our long term memory verses boring and confusing. Making it funny is ALWAYS a great way to give people a giggle AND send that name right into their memory bank for future reference.
Classic is key!
Choose a name that will stand the test of time. Try not to go with anything too trendy because five years from now, you may notice that trend has passed and people associate your business name with something out of date. Ask yourself a few questions. Would this appeal to ALL types of clients? You could end up moving or getting higher end clients in the future! You’d hate to have to rebrand if something changes. If you only photograph a certain niche, don’t be afraid to name your business after that speciality. And if you DO decide to expand your photography, you can always start an entirely NEW business with a new name.
Set yourself apart from the crowd.
Naming your photography business really needs to set you apart from the crowd. Think of five words that describe YOU and your photography and see where that takes you. What type of client do you plan to serve? Would THAT client like or resonate with your name and brand. That’s really what will set you apart. Remember, this isn’t ALL about you, you also need to appeal to your ideal client.
Naming your business after yourself.
As you’ve probably noticed, many photographers name their businesses after themselves. Some did it because they saw the trend, and others did it for very specific marketing reasons. There IS a reason that this is the more popular choice. Let’s break down this option of naming your photography business, more in depth.
You are the face of your business.
There is no separation. I can’t tell you how many times I’ve been out at the park with my kids, or at a party and introduce myself to have someone say, “Oh, yea, you’re the photographer I’ve seen online!” When you are the name of your business, people don’t have to remember two different names. This also let’s them get to know YOU, both as a business owner, and as an individual. We WANT people to know what we do, and this is a pretty great way to achieve that! Naming your photography business after yourself adds the benefit of being open to all different genres of photography and will follow you wherever you go (which I suppose can be a good and bad thing…so keep it professional)!
What if your name is confusing?
This is a tough one. I know first hand that names can be confusing. My last name is Acs (it’s Hungarian…and hearing people pronounce it at restaurants in the US is probably one of my favorite things to hear). I could have gone with Kelly Ann Photography, or something that takes the guessing game to a minimum. So what if your name is seven syllables or just overall confusing?
- Maybe think of alternatives, like using your middle name or potentially shorting it to avoid confusion. A confusing last name can potentially cause people to miswrite it when searching for you online…and we don’t want that!
- If you’re name could be slightly confusing, make sure to address it on your website. In you’re “about me” section, help people out by showing what your name rhymes with, or the phonetic way to say it! This could potentially help transition into an explanation of your cultural background or where your name originates.
- Get ready to hear people mispronounce it!
A few things to keep in mind!
When naming your photography business we want to make sure we are avoiding any potential legal issues. You need to do a search and make sure that no one is currently using your intended name. If you plan on registering your business in your state, you can do a search of current business names. Just Google, “YOUR STATE Secretary of State Business Search.” This should come up with an official state page where you can type in your intended name and see if it’s currently in use.
For tips on how to make your new business official and legal, read here!
Another great resource is, What I Wish I Knew Before Starting My Photography Business! It will help you get the real picture of running your own photography business and help you avoid some common mistakes!