Find Your Focus Podcast

Interviews with real-life photographers, making your mark, and details of how to create the best client experience… all bound by our goal to make EVERYTHING you hear beneficial and actionable.

Our team wanted to start a Cole’s Classroom podcast for photographers just like you. We know what it’s like to feel overwhelmed, excited, and flat out scared of starting a business where YOU are in charge!

What the heck are we going to talk about on this new podcast??

Well, EVERYTHING.

The real, the raw, and messy stuff in between (because life and business can get messy sometimes).

It will cover what you need to know about navigating your photography business (especially during such a strange time), how to effectively advertise your business, standing out in a saturated market (when everyone and their dog has a DSLR), and how to power through times when you may not have as much confidence in your work.

We are talking with inspiring and creative entrepreneurs to encourage, empower, and equip YOU to take the next steps in your photography.

Our goal is to leave each episode with actionable steps, so you can gain confidence, book your calendar, and earn more income with your passion.

Check Out the Latest Episodes Below!

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During this unprecedented, uncertain time where many industries have been closed, the thought of reopening your photography business can be very exciting. But rather than rushing in, it’s important to think about certain things before getting back to normal. This includes ensuring you are complying with all the necessary laws and having the required legal provisions in your contract. Along with this, Logan shares the five ways she is keeping herself and her clients safe. Remember, if you don’t feel comfortable getting back to business, you can find other ways to make money through photography, and whatever you decide, Cole’s Classroom is here for you!  

CLICK HERE TO LISTEN TO EPISODE 11

CLICK HERE FOR SHOW NOTES

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Today, I’m going to be talking to Kate Guertin, a mentor at Cole’s Classroom and the owner of Sweetest Things Photography. She decided to quit her corporate job and jump full-time into professional photography. She knew very little about it, but she was determined to learn and, through her hard work and dedication, her business ended up making more than $100,000 in its first year! Kate’s story is truly inspiring, and in this episode, she shares with us how she put her fear aside and threw herself into photography, starting by joining Cole’s Classroom on the $1 Trial.

CLICK HERE TO LISTEN TO EPISODE 10

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Most of us get into photography for the love of the art and not for the love of selling. Many photographers feel uncomfortable when it comes to selling their services. In this episode, we talk with Jenni Maroney, a successful newborn photographer who reveals how in-person selling (IPS) can help you earn more and develop stronger relationships with your clients without being sleazy. After sharing her story, Jenni talks about how IPS isn’t about squeezing dollars out of a client but about adding to the value that you provide as a photographer.

CLICK HERE TO LISTEN TO EPISODE 9

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There are as many photographers as there are coffee shops. But what makes one better than the next? Why do we prefer going back to the same ones over and over again? It’s all about creating an experience that your clients cannot stop talking about. This involves doing small extra things to show that you care and are interested in what matters to them—and it doesn’t have to be high effort or expensive. In this episode, we share those special things you can do to keep clients happy and get them talking about your service with everybody else. From handing them a small gift when you wrap up a session to inviting them to a client appreciation event at the end of the year, there are lots you can do to wow!

CLICK HERE TO LISTEN TO EPISODE 8

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 Wedding and engagement photographs often follow a formulaic series of poses that can make them feel forced rather than capturing couples’ true happiness. Wilson Lau, a wedding photographer, looks to turn this convention on its head with his signature ‘happiness photography.’ We kick off the episode by learning more about Wilson’s start in the industry and what the process of finding his style looked like.

CLICK HERE TO LISTEN TO EPISODE 7

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With the crowded photography landscape, it can be difficult to stand out. But there are some tried and tested branding techniques and strategies you can use to ensure that you get noticed. Our guest today, Amanda Shuman, owner of Carrylove Designs, helps creatives book more clients and make more money doing what they love. We kick off the episode by diving into Amanda’s background in brand strategy and her transition from a corporate role to a freelance one. We then hear some tips on how creatives can stand out online, and Amanda shares what she has done to get noticed as a web designer. She is not your run-of-the-mill designer who can only do attractive design. Instead, Amanda blends her creative web skillset with a sharp analytical mind to give her a unique perspective of the craft. We round the show off by talking about mistakes to avoid on your site as a creative, how video is changing marketing, and more. Tune in today!

CLICK HERE TO LISTEN TO EPISODE 6

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Sometimes, we need to learn how to push past the judgments of other people, live the life that we want to live and forge our own path to success. In today’s episode, I’m talking to someone who did just that. My guest is Hope Taylor, who is the owner of Hope Taylor Photography. She is not only a photographer but also has a YouTube channel with tons of amazing resources for photographers.

CLICK HERE TO LISTEN TO EPISODE 5

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Today’s topic is a tough one because it touches all of us in some way—fear. While both new and seasoned photographers sometimes battle with fears and insecurities, it is mostly the upcoming ones who face the biggest internal obstacles, especially when they start comparing their work with those who have been doing it for 20 years. We worry about whether we’re good enough, what others will think, and we’re concerned about how we will support our families (and please loved ones!) with our new businesses. But the good news is that fear is a liar that you can conquer.

CLICK HERE TO LISTEN TO EPISODE 4

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In this episode of Find Your Focus, Logan chats to Bobbi Peterson, a member of the well-known Twig & Olive trio, about using social media for marketing purposes. Tuning in to the show, listeners will hear the back story of how their business came into existence over margaritas and how their diverse skills miraculously fell into place to complement one another so that they can each do the tasks that they’re passionate about. Bobbi talks about the importance of getting your website right since it is often a client’s first engagement with your brand and how your social media sites are the side doors that can be used to get the word out there and lure in your ideal clients.

CLICK HERE TO LISTEN TO EPISODE 3

CLICK HERE FOR SHOW NOTES

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Did you know that using Pinterest can help your business rank on the first page of a Google search? Pinterest is a powerful, unique, and often overlooked tool for digital marketing, and we are joined today by Anna Bennett, Pinterest expert and founder of White Glove Social Media, to learn more about it. Anna has a history in retail fashion and marketing, and when she sold her day spa several years ago, she was left to choose between kicking her feet back and retiring or finding her life’s next purpose. She decided to take a course on social media strategy, mastered the science of Pinterest, and since then has since gained huge credibility in that space. Today Anna talks about how Pinterest works and differs from other social media platforms, and how to use it as a way of expanding your online presence.

CLICK HERE TO LISTEN TO EPISODE 2

CLICK HERE FOR SHOW NOTES

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Welcome to the first episode of the Find Your Focus podcast with Cole’s Classroom, where you’ll hear inspirational stories and pro tips from our guests to help you on your journey with photography! Joining us today is Christopher Hall, a professional photographer who we had to invite on the show after we heard his inspirational story. Christopher went from homelessness to happiness and it was all thanks to photography! After neglecting his health around 2011, Christopher found himself in the hospital with doctors predicting he had less than a week to live.

CLICK HERE TO LISTEN TO EPISODE 1

CLICK HERE FOR SHOW NOTES

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